Harry Potter has long been one of the sleeping giants of the gaming industry, especially considering how the franchise’s potential was consistently diminished by its previous license holders. That paradox will persist through Legacy’s launch date and beyond, and thus far, Avalanche and Warner Bros. Any company that aligns with her is also aligning with her worldview, tacitly or not. Rowling retains total creative authority over the Harry Potter brand. It’s the latest palliative effort to distract potential customers from a reality that isn’t changing anytime soon J.K. There will be no binding gender or body-type choices witches can be assigned masculine voices, wizards feminine voices, and so on. Most recently, a report leaked out of Avalanche this week proclaiming that Hogwarts Legacy will include a trans-friendly character-creation tool when the game launches in 2022. Sometimes they’ve ignored the blowback outright, and other times they’ve offered overtures to fans who are, understandably, disgusted by the sharp, discriminatory rhetoric of their former favorite author. Interactive, have attempted to find a middle ground between affirming Rowling’s influence and quietly repudiating her prejudices. In the months since Hogwarts Legacy’s announcement last fall, Avalanche, and its publisher, Warner Bros. It can never be completely divested, and the studio is learning that Potter fans are increasingly unwilling to sweep it under the rug. Rowling’s ever-expanding Harry Potter universe no matter how much money there is to be made, or whatever portfolio prestige that comes from contributing to one of the most popular franchises in entertainment history, Rowling’s transphobia hangs over every project.
This has become routine for every company bankrolling J.K. GamesĪvalanche Software, the studio behind the hotly anticipated Hogwarts Legacy video game, is mired in a damage-control cycle that seems to never end.
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